SMS Text Messaging Services

SMS Text Messaging is the umbrella under which mobile marketing solutions like coupons and alerts are housed. If you’re a business person, SMS text messaging offers you a new way to better engage with your customers. Why? Because it provides instant communication with better deliverability and much higher response rates than any other source of client contact including email.

• Text messages have a 97% open rate (5 times higher than email open rates)
• Text messages enjoy almost 100 times the response rates of newspaper and YP ads
• Most text messages are opened within 4 minutes of being received
  

Text messaging campaigns used in conjunction with other marketing campaigns can be a powerful and cost-effective method of generating new business. Used on their own to reach out to loyal customers, text campaigns fulfill numerous rolls including alerts (great for organizations like schools), special promotions, sales, and even appointment reminders. And the good news is that virtually all cell phones are capable of receiving and sending text messages.

Using SMS (short message service) messaging to text prospects and customers is becoming an important part of the best business marketing thrusts.

Short or Long Code – Which is Better?

Short codes services offer a shorter number for contacts to respond to but normally only provide one keyword, unless more are purchased. Long codes use a typical phone number and allow for unlimited keywords at no extra cost (although some dealers charge). This can be important if you want to create campaigns using multiple keywords for easier data collection and better ROI calculation.

Short code messaging is not available with some cell phone service providers. Long codes are accepted by virtually all providers. Short code messages are usually more costly to send.

Victoria Mobile Marketing is proud to offer clients text messaging services using long codes. We believe that long codes offer the best overall features at the best price.

To demo some of the text messaging examples, go to this page: Text Messaging Demos

Why not take advantage of the free Ebook below to learn more about Text Message Marketing?

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