New and improved digital platforms are being created every day to help businesses reach out to their target market and generate more sales. If you think digital technologies have advanced at lightning speeds over the past decade, wait until you see what’s in store over the coming months and years. Recent research shows that digital ... ...
Big companies today are using the power of QR Codes as part of their marketing strategy. Quick response codes (QR codes) were first utilized in Japan used in tracking down parts of their automobile during manufacturing. Today, the QR codes are gaining popularity all over the world. QR codes are patterned codes in arranged in ... ...
A Victoria company – Radial Media – has come up with an interesting idea to give cab users information on-the-go through touch screen devices imbedded in the back of front-seat headrests. In addition to news, sports and weather, viewers can access information on things to do in Victoria. According to an article by Times Colonist ... ...
If we need proof that Canadians are moving quickly to online streaming and smart phones and abandoning traditional TV and land lines, this report from the CRTC should do the trick. According to an article by Sarah Schmidt, Postmedia News, “Canadians are turning off their televisions and cutting their land lines in favour of online ... ...
Interesting article this morning from Mobile Marketer. It focuses on best strategies for businesses to use to employ mobile marketing. One point that struck me was the following quote: “…the numbers are simply impossible to ignore. Businesses are moving their strategies in line with the evolving user behavior and companies of all sizes and sectors ... ...
Did you know that not all mobile websites are created equal? Some are built to perform best when viewed on smart phones. However, a lot of folks sill use feature phones and access the web occasionally. For these phones, the proper protocol is important in order for them to have the best viewing experience. If ... ...
Over the past couple weekends I noticed two ads in the Times Colonist that displayed QR codes. One was a full page auto ad. In that case, the QR code directed the user to the main dealer website. The caption read: ‘Find Your Dealer Here’…or something similar to that. So, with head offices using QR ... ...