I haven’t found anything definitive yet when it comes to answering the question ‘does Google favour mobile websites in mobile search?’. However, it is certainly logical to assume so and not too far a stretch given some of the information currently available. For example, this article in TechCrunch (Sept. 21, 2011) tells us that Google ... ...
Wow…Google currently activates 850,000 mobile devices (most are smart phone) daily. This according to a report published by MobileSTAT. Website Magazine gives the details including the fact that the Android platform (Google) captured 58% of the market. Here is the story: In its newly released MobileSTAT report, mobile advertising network Jumptap reveals that Android and ... ...
In his article 5 Trends Shaping the Mobile Market , Jeremy Lockhorn discusses the explosion in smart phone use and five trends that are shaping this space in 2012. One I found particularly interesting was the move by some businesses from ‘third screen’ to ‘first screen’. Here is the a full excerpt from the article ... ...
Tim Hortons ‘roll up the rim’ game has been played for 25 years. Now Timmies has added a twist by enabling mobile phone users to participate using their smart phones. Vice president of marketing, Glen Hollis says “The online contest is something we have offered over the past several years as way to provide our ... ...
According to an article in Mobile Marketer, Lucky Shopper magazine is having success with readers accessing QR codes in the magazine. Once accessed, the QR code leads readers to more information on the topic. According to the article, “The March issue of Lucky magazine features digitally watermarked editorial content to enable readers to enter a ... ...
According to an article in Microsoft Tag, 20% of smartphone users redeem mobile coupons and that number is expected to increase to 30% in 2013. Figures also tell us that smartphones are quickly replacing feature phones as users move up to phones with more internet friendly features and functions such as QR code readers. The ... ...
Smart businesses are using QR codes to make their marketing more interactive by delivering instant coupons, bonuses and other mechanisms to promote customer loyalty and retention. Here are just a few ideas you could borrow to use QR codes effectively in your business: • Browse a website URL • Watch a YouTube Video • Post ... ...