Tim Hortons ‘roll up the rim’ game has been played for 25 years. Now Timmies has added a twist by enabling mobile phone users to participate using their smart phones. Vice president of marketing, Glen Hollis says “The online contest is something we have offered over the past several years as way to provide our ... ...
According to an article in Mobile Marketer, Lucky Shopper magazine is having success with readers accessing QR codes in the magazine. Once accessed, the QR code leads readers to more information on the topic. According to the article, “The March issue of Lucky magazine features digitally watermarked editorial content to enable readers to enter a ... ...
According to an article in Microsoft Tag, 20% of smartphone users redeem mobile coupons and that number is expected to increase to 30% in 2013. Figures also tell us that smartphones are quickly replacing feature phones as users move up to phones with more internet friendly features and functions such as QR code readers. The ... ...
Smart businesses are using QR codes to make their marketing more interactive by delivering instant coupons, bonuses and other mechanisms to promote customer loyalty and retention. Here are just a few ideas you could borrow to use QR codes effectively in your business: • Browse a website URL • Watch a YouTube Video • Post ... ...
When it comes to shopping, shoppers currently prefer to make purchases through a mobile website vs a mobile application. Eighty-seven percent of consumers prefer the web – either mobile or desktop – when shopping, according to a new study commissioned by Zmags. That seems to indicate that while mobile apps have their place, consumers are still ... ...
An automobile service center can increase its revenues. How? Encourage more frequent visits by its customers. Those additional visits don’t happen automatically though. They typically happen with reminders from the service center to the customer, whether they come in the mail, by telephone or email. When a person is reminded to come for service or ... ...
The following article from ClickZ News by Christopher Heine highlights one approach to building a client list using Groupon and SMS. Groupon is great at getting new customers through the door, but doesn’t help you to get them back. Combining SMS list building (using cell phones) with Groupon is an excellent way to encourage them ... ...