This from an article in Mobile Commerce Daily: “The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50 percent from last year, according to a new study by Juniper Research.” Further, according to Juniper, retailers are getting on board with mobile ... ...
In this article, Duke Chung gives us 6 tips to deliver better service to mobile phone users — smart phones that is. Here is an excerpt: “According to Pew Research, nearly 90 percent of U.S. adults own a mobile phone and more than half use their phones to go online. Going forward, mobile has the ... ...
According to Elliot Nix, Senior Mobile Account Executive with Google, business advertisers are missing out by not having a mobile website. This video was from a presentation in May of 2011 but is still reasonably up-to-date. According to the presentation (webinar) mobile web use is growing 8 times as fast as desktop websites were in ... ...
The debate continues about whether a business should have a mobile website or a mobile app. Frankly I believe they should start with a mobile website. The writer in this article agrees. Generally you want to look at using a mobile website for attracting customers and offering easy to access information on your business. An ... ...
In an article from Mobile Commerce Daily, “An executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a purchase after receiving one of these messages“. “The executive also said that the results for text messaging are much stronger when they are pushed out to customers who are nearby a ... ...
This article from MediaPost Publications highlights research on mobile phone users and their experience with searching for information on their phones. Things like load speed and ease of navigation are near the top of the list. Interesting (and not new) is the fact that many would abandon a site and seek the competition if they ... ...
Google has completed some research on how people interact with media devices like their smart phones, TV and desk top computers. According to Google 90% of people ‘use multiple screens sequentially’. That means that they might start a search for a product or service on their smart phone, then move to their desk top computer ... ...