Tim Hortons Cafe & Bake Shop Use Mobile Marketing for Contests
Tim Hortons ‘roll up the rim’ game has been played for 25 years. Now Timmies has added a twist by enabling mobile phone users to participate using their smart phones. Vice president of marketing, Glen Hollis says “The online contest is something we have offered over the past several years as way to provide our guests with additional ways to win. This year, we wanted to make it easier to play online and therefore introduced the mobile component.”
Players can win prizes including from food and a car all from their smart phone. “The mobile component is simply an extension of the online game, in that it provides guests who are on the go the ability to use their mobile device to spin the roulette wheel for a chance to win great daily and weekly prizes, receive points and a chance to become eligible for an extra day of play”, says Hollis.
Due to the growth in smart phone use Timmies is keen to leverage marketing efforts in that direction. Hollis says, “Mobile is a key pillar within the company’s overall digital strategy. We know that the penetration of smartphones is growing exponentially and they are becoming an integral way for people to communicate and absorb information.”
Read more at Mobile Marketer