Lucky Shopper Magazine Using QR Codes
According to an article in Mobile Marketer, Lucky Shopper magazine is having success with readers accessing QR codes in the magazine. Once accessed, the QR code leads readers to more information on the topic. According to the article, “The March issue of Lucky magazine features digitally watermarked editorial content to enable readers to enter a sweepstakes or download a Paris shopping guide.”
The magazine combines this QR code thrust with a companion smart phone app that contains deals, stickers and other content found within the app. Mobile Marketer says “Lucky is using the technology to increase engagement with its readers and enable its advertisers to reach their target audience with print-to-mobile experiences.”
The app is built by Nellymoser. Apparently their research shows that the more codes readers see in a magazine, the more likely they are to scan. Codes are incorporated artfully into the content so as to not distract. Lucky Shopper is achieving higher engagement with readers with this new marketing and greater opportunity for immediate sales via smart phones.